ALBUM REVIEW: Drake – “If You’re Reading This it’s too Late”

by Carla Gaviola
Drake's "If You're Reading This It's Too Late"

Drake’s “If You’re Reading This It’s Too Late”

Drake, or as my friends and I affectionately call him: “Aubrey Jake”, is arguably one of the biggest and most influential MCs in the hip hop world right now—big enough that pulling a surprise drop of his latest “album” (he did post a Twitter picture: “Do you like my mixtape?) was enough to keep the internet buzzing for days and propel it to the number one position on the Billboard 200.
With his signature dark ambient production, meme-worthy (honestly? I am already shaking my head at myself for writing that, but it’s the only way to put it) lines such as “I–WAS–RUNNING–THROUGH–THE–SIX–WITH MY WOES!” from Know Yourself, offset with lyrics full of both self-awareness and take-downs of his record label and hip hop scene rivals, the 17-track mixtape “If You’re Reading This It’s Too Late” is Drake at his peak braggadocio.
I listened to the release a few hours after it came out and once the initial hype of “New Drake!” died down, the experience felt somewhat stale as a whole. The album is definitely full of bangers from the reaffirmation of Drake’s status in “Energy” to the Madonna tribute appropriately titled “Madonna” (bet you didn’t see that coming), but the change of pace and flow that Drake does best isn’t best showcased in this mixtape: in a few songs, perhaps, such as the hazy collaboration with PARTYNEXTDOOR or the eerie cathedral ambiance of Star67. This isn’t a fault though, since it’s not actually a full-fledged album and is composed of mainly throwaway tracks—which is only testament to Drake’s talent in itself.
All in all, “If You’re Reading This It’s Too Late” is a decent enough release to tide us over before Drake drops his next album, and if the quality of this mixtape is in any way indicative of Drake’s next effort, let’s just say that it’s a prelude to something much, much bigger.
Standout tracks: Energy, Know Yourself, Star67, Now & Forever, Jungle
Find out more about Drake here!
And make sure you listen to Carla on WIUN Mondays at 1:00 PM CST!